- #APPLE STORE MANHATTAN CALL FULL#
- #APPLE STORE MANHATTAN CALL SERIES#
- #APPLE STORE MANHATTAN CALL ZIP#
#APPLE STORE MANHATTAN CALL FULL#
People in communities of color may have easier access to Apple-authorized third-party resellers including cell phone retailers, Target, and Best Buy, but these stores lack the personalized customer support of the Genius Bar and the full range of Apple products. “We call them town squares, because they're gathering places for the 500 million people who visit us every year… We think of Apple retail as Apple's largest products.” “We don't call them stores any more,” Angela Ahrendts, Apple’s senior vice president of retail, said on stage. At Apple’s fall keynote, the annual event where it announces the latest iPhone, the company announced that it is rebranding its stores as “ town squares,” with more space for sitting and lingering, “boardrooms” for local entrepreneurs, and events for kids, teachers, and artists.
The median household income in the Bronx is $34,299.Īiming for consumers with more disposable income isn’t at all a new strategy, but Apple has made a point to emphasize its commitment to diversity, naming Denise Young Smith as its first-ever vice president of diversity and inclusion in May. Apple Store neighborhoods have a median household income of about $73,475 per year black American households earn a median average of $38,555, according to the ACS estimate for 2016. “When my wife has to get serviced by Apple, she goes all the way to Ridge Hill, which is a 20-minute drive north of the Bronx,” a schlep compared to someone living in Manhattan.Īpple told me it couldn’t comment on the record about what criteria it uses to decide where new stores are built or the demographics of its stores’ neighborhoods, but USC Marshall School of Business professor Ira Kalb reasoned that the company is “going after the high-end of the market, so their store location choices typically go after areas that are considered upscale.” Thus, it’s likely that the racial disparity is a consequence of locating stores in wealthier neighborhoods - note how there’s no Whole Foods in the Bronx either. “The bottom line is that there’s so many black and Latinos and other minority groups who purchase their products, depend on their products, and depend on services that only the store can provide,” Díaz Jr. Bronx residents must travel either north to Ridge Hill or down to the Upper East Side to get to an Apple store.
By comparison, nearly 1.5 million people live in the densely-packed Bronx, which is only 21 percent white. Lake Grove, New York, which has a population of around 11,000 and is 89 percent white, has an Apple Store.
#APPLE STORE MANHATTAN CALL ZIP#
Of the 19 that are not located in majority-white ZIP codes, eight are in ZIP codes where whites are still the largest racial bloc.įor context, Garden City, New York, a city with a population of around 22,000 that is 94 percent white, has an Apple Store.
That means 251 of the 270 stores, or 93 percent, are located in majority-white ZIP codes. This trend holds true on a national scale. New York’s northernmost borough is the city’s most diverse, has the lowest income per household, and is the only borough without an Apple Store after one opened up in Brooklyn’s predominantly white neighborhood of Williamsburg last year. Maybe then it could even get an Apple Store. believes another one would give the borough a chance to showcase its recent prosperity.
#APPLE STORE MANHATTAN CALL SERIES#
The last time the Yankees were in the World Series was 2009, and Díaz Jr. Today, crime in the Bronx is at an all-time low, billions of dollars are being invested in real estate development, and its population is growing. The scene stigmatized the borough, which was experiencing a spate of arson among other symptoms of poverty. The reason extends beyond his own fanhood: One of the most significant images of the Bronx came from the 1977 World Series, when a camera looking down on Yankee Stadium captured a building that was on fire. was disappointed when the Yankees lost to the Astros in this year’s playoffs. Like many Bronxites, borough president Rubén Díaz Jr.
0 kommentar(er)
